With a new studio space comes a new graphic identity. For the rebrand of Goods & Services Branding the goal was simple; create a timeless and adaptable system. The answer was a monochromatic stationary package featuring a holographic foil to display a hint of the colour possibilities. In scenarios where photography is used, the system inherits the colours from that imagery. This flexibility creates for a vibrant and diverse colour palette in the website, Sway—the in-house journal—and other potential settings.
2020
Design, art direction and photography
Agency: Goods & Services